Market Survey & Information Gathering for Vietnam Market
The key to really understand your targeted local market, you have to create the ‘right’ way to approach the market. With Licorice, our native staff will help you create the best questions so the data that come back to you from the respondents can be effective for your further planning.
Vietnam General Info（by 2018）
|Population||About 93.7 million|
|GDP||About 223.5 billion USD|
|GDP per capita||USD2,385|
|Economy Growth Percentage||6.68%|
Licorice Vietnam current user profile
Source: Ministry of Foreign Affair General Info of Vietnam
Quantitative Survey (Form-filling Survey)
You can do Lifestyle Analytics, Needs Analytics, Product Awareness survey, and/or Competitor study to prepare for your business expansion plan. By knowing what local market want and need, you can place your brand on the right position in the local market.
Qualitative Survey (Indepth Interview)
We can arrange video interview for you and your potential market. Our local staff will gather local interviewee and we will assist your meeting by using interpreters to make the communication can be done smoothly.
You can ask your targeted local market to send you photos of the products they daily use etc, so you can analysis their behavior and find some insights that can be useful for your business/product development process.
You can do sampling to local market by sending samples to them and let them tell you their feedback before and after consuming your product. You can also ask them to endorse your product to their network so your product could penetrate directly into the local market.
B to B Research
Our local staff can help you do market survey and/or gather some local information that can’t be reached from overseas.
- Micro Environtment Survey（Social、Government、Economy、Technology etc…）
- Competitor Study
- Price Research
- Potential Customer Survey
- Distribution Channel Survey
- Event and Expo Preparation Survey, etc…