Point Back Campaign

A campaign program that delivers product and service information to over 1 million local members, encourages purchases and usage, and collects surveys to help build a PDCA cycle.

Point Back Campaign Flow


A campaign that allows performance-based promotion and customer satisfaction surveys simultaneously. Licorice users earn points by submitting reviews and evaluations of products and services (including stores), uploading receipt images, product images, and optional SNS posts.

Examples of Point Back Campaign Usage


Product Promotion

Utilize feedback from users who have purchased products to refine the PDCA cycle. Various effects can be expected, such as understanding market trends, increasing product awareness, and enhancing customer loyalty.

Restaurants & Hotels

Information can be distributed exclusively to users within a specific business area. Campaigns can be conducted from a single store with a small budget. This can also be used for undercover surveys without informing employees about the campaign details.

Salons & Beauty Shops

Encourage visits by specifying age, gender, and location. The collected reviews can be reused on social media. Continuous use on a weekly or monthly basis allows for periodic service quality assessments.

SNS Engagement

Encourage engagement by setting SNS access as a required user action. Combine this with product or service promotions to cultivate loyal fans.

Respond to the surveys and missions available on Licorice and get your rewards!

Register your account and respond to our surveys and missions! You can exchange your collected points into special giftcards. Click here to be redirected to the survey page.